Three factors impacting CPC in Google AdSense

 Three factors impacting CPC in Google AdSense

Is your cost per click declining? Many factors affect CPC such as market trends, blocking categories, and ad auction. Welcome to Thenewsmania. And today will talk about three main factors impacting CPC.

Three factors impacting CPC in Google AdSense

    1. Market trends: Seasonality can affect an advertisers' base. For example, advertisers selling umbrellas may increase their base during the rainy season when their sales tend to increase. You should analyze the last three to four months of your report and look for patterns over this time, because two to three days will then provide you with insights to understand the root cause. Think about your site's industry.

For example, if your site caters to students, you should expect traffic to fall in the summer. You can also compare this period with the previous year which would give you a good overview on effects of seasonality.

    2. Blocking controls: It is okay to block some sensitive categories. Just make sure you are not blocking any ads you don't need to. Keep in mind that blocking too many advertisers, ad networks in general, or sensitive categories can decrease CPC because there are fewer advertisers in the auction bidding on your inventory.

    3. Fixed ad units: Switch your fixed-size ad units to responsive ad units. Responsive ad units allow you to support a wide range of devices by automatically adapting the size of the ads to fit your page layout. Alternatively, you can turn on the ad sizes optimization setting.

To summarize, we have shared three factors with you that drive CPC declining. Market trends, Blocking controls, and Fixed ad units.

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