Five steps to improve your Google AdSense clickthrough rate
Are you having issues with your clickthrough rate? The clickthrough rate is the percentage of impression that leads to a click. A drop in CTR can be caused by a site design that is not optimized or by poor targeting.
Welcome to Thenewsmania. And today we will talk about five steps that you can go through to improve your CTR.
1. Learn more about Viewability and Active View. Active View Viewable is a useful metric to find out how many of your ads are actually seen by visitors. Review the ad sizes reports with Active View metrics selected to improve your ad placements.
2. Compare platforms in reporting. Users accessing your site from different devices may have different revenue trends. When analyzing your reports, click on Platforms to understand the driver. For instance, a drop on mobile only might indicate bad ad implementation.
You should note that changing the layout of your site can also impact CTR. Make sure your site is optimized for mobile ads, constantly switching to responsive ad units. You can also compare ad units within specific platforms by adding platforms as a secondary breakdown in reports, which will provide you further insights.
3. Check for Confirmed Click. If your CTR has a sharpened increase on mobile, your site may be impacted by Confirmed Click. This is when our system has determined that the ads on the impacted sites are generating unintended clicks on mobile.
By introducing the second click, Google improve the experience by letting the user confirm they're intending to visit the advertised page.
4. Review your ad implementation. Review the recent changes in ad locations for your five top ad units. Also check your ad code, especially if you have modified it because this will impact your ad serving and therefore your revenue.
5. Check your account for crawler errors. If the AdSense crawler can't crawl your site, Google will be unable to match relevant ads to your pages.
To summarize, I have shared five steps you can go through to understand why your CTR might be declining.
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